Over the 12years after launch of the MBA Program at Zhejiang Gongshang University, thealumni have been on the stage of the MBASchool’s development and the MBA alumni have gradually become a major force promoting the School’sdevelopment. On the morning of June 27, the classroom of the MBA3 Class, 14Fall were fully seated. This time at the Marketing Management Class, the alumnusDong Yuan was invited to share his reflections and experiences with the youngerschoolmates.

DONG Yuan, MBAAlumnus of the Year 2009, co-founder of Bangshi Capital and founder of theAngel Partner Social Group. In 2015 he was awarded one of the ten angelinvestors of Hangzhou. Rather than sharing the regular marketing courses, Mr.DONG Yuan focuses on sharing of case analysis by quoting cases of thewidely-known Xiaomi, Tesla and VEIBA to vividly and simply explain the corecontents of company marketing. In addition, he also referred to the concept of“Preparing for the Danger Before It Happens”, encouraging students to get moretouch with the crowd-funding and border-crossing to become managers of the newera. To have the younger schoolmates to get in touch with the successfulmarketing business-start-up cases of the Internet+ Era, Mr. Dong particularlyinvited Mr. XU Zhangsheng, CEO of the Hangzhou VEBA Information Technology Co.,Ltd to make speeches.

With one-decade experience ofworking on the internet, Mr. XU is particularly good at product design, productoperation and marketing. Since late 2012, relying on open-up of Wechat PublicPlatform to the mobile internet industry, he founded the Hangzhou VEBAInformation Technology Co., Ltd. VEBA focuses on the development of the Wechatthird-party applications and Wechat marketing services. So far, there have beenmore than 300,000 served terminal brand business-owners of China like Intime,Wanda, Wanke, Jiuyang, Guangsha and Haier. Mr. XU noted that his businessstart-up originated from his grasp of the future trend-social communicativeacquaintance circle represented by Wechat, which will become a heated marketingchannel over the coming few years.

 “All deeds of everybody originate from theirconfidence about the future”, sharing of the business start-up stars wellpromoted MBA students’ confidence about business start-up and pushed a lot ofstudents to put business start-up on agenda. More than a marketing managementclass, it was a widely popular business start-up rally.

Interactions between alumni and thecurrent students to share their workplace experiences and life reflection, toinspire students to grow up, to guide students to develop their careers, toassist the younger generations and to promote development of teaching andlearning mirrors the spirit inherited and carried forward by the ZhejiangGongshang University MBA School.

For thecurrent students, through opportunities of visiting enterprises, practicing inenterprises, career-planning and sharing the industrial knowledge and thetechnical training provided by the alumni, they can constantly acquire theexperiences on their path of career development and grow-up and will be betterfor entering the society. For alumni, through sharing their experiences withthe younger schoolmates, they can keep and strengthen their close ties with themother school and other alumni, and with their own deeds, they can drive theyounger schoolmates to develop, to repay the society and to contribute theirintelligence and warmth to the development of Zhejiang Gongshang University MBASchool.