近日，浙江工商大学校长、工商管理学院（MBA学院）王永贵教授作为通讯作者的论文《Impact of technology-enabled product eco-innovation: Empirical evidence from the Chinese manufacturing industry》在《Technovation》第128期正式刊出。该期刊为SSCI和SCI双检索期刊，最新影响因子（IF）为11.373，在运作和管理科学（Operational Research & Management Science）领域中排名第1/83，在工程与工业（Engineering, Industrial）领域中排名第3/84，是JCR一区和中科院一区期刊，ABS三星级期刊，FMS管理科学高质量国际期刊。
摘要
The advent of global environmental problems has been exacerbated by rapid industrialization; however, these challenges can be addressed through business model innovation enabled by technological advancements. While numerous academic works have investigated the results of technology-enabled business model innovations in a variety of environmental sustainability contexts, the application of technological improvements to product eco-innovation (PEI) has received comparatively less scrutiny. To bridge this research gap, our study aims to examine the impact of technology-enabled PEI as well as the boundary conditions. Grounded in the resource-based view, we developed a conceptual framework, which we investigated via hierarchical regression analysis using online survey data from 280 Chinese manufacturing firms. The results reveal that technology-enabled PEI has a positive impact on both economic and environmental performance. This positive impact is amplified by a high level of firm IT capability and high fiscal policy incentives. This study provides a deeper understanding of the performance ramifications of technology-enabled PEI as well as managerial insights for promoting economic and environmental sustainability in the manufacturing industry.
作者简介
王永贵，1973年生，博士、教授、博士生导师，浙江工商大学校长、数字创新与管理研究院院长。国家级高层次领军人才、国家级高层次青年人才、北京市教学名师，中国企业管理研究会副理事长、中国工业经济学会副会长、中国企业改革与发展研究会副会长、中国高等院校市场学研究会副会长、美国西北大学凯洛格商学院富布莱特访问学者，2014—2022年高被引中国学者，《管理世界》编委、《营销科学学报》专业主编、Journal of Business Research副主编。主要研究领域为市场营销与服务营销、顾客关系与顾客行为、顾客创新与电子商务，主持国家社会科学基金重大项目、国家自然科学重点基金项目等国家级课题10余项，获高等教育国家级教学成果奖、教育部高等学校科学研究优秀成果奖等省部级及以上科研与教学成果奖（含一等奖）近20项，研究成果发表在Journal of Marketing、Journal of Operations Management、Journal of International Business Studies、Journal of Management、Journal of Product Innovation Management以及《管理世界》和《管理科学学报》等国内外领先期刊上，出版和翻译国内外经典论著和教材20余部。其中，与现代营销之父——菲利普·科特勒教授合著教材2部、翻译菲利普·科特勒教授、大师中的大师彼得·德鲁克教授和切斯特·巴纳德教授等名作10余部，编著《客户关系管理》《服务营销》《市场营销》《数字营销》等教材多部。其中，多部教材入选国家级规划教材，《客户关系管理获首届国家教材奖。
