There were a total of 20 cases of the 1st MBA teaching case projects which were terminated in 2010. Of them there were three teaching cases recommended which received the Award of the 1st National Hundred Excellent Teaching Cases granted by China Management Case-Sharing Center and the National MBA Education Guiding Commission.
The 2nd MBA Teaching Case Research Subject Program receives applications reported by teachers of the whole institution. After experts’ review and assessment and confirmation of the MBA Academic (Degree) Sub-commission, there were 21 projects confirmed as projects.
The aid funding of all projects in this term is RMB3,000 for each with total sum of RMB 63,000. Management of the funding is executed according to the funding management methods of the institutional research projects.
The subject responsible persons approved are requested to execute the subject research plan during the stipulated period (from May 2011 to April 2012) to ensure the research tasks completed in guaranteed quality, amount and at the fixed time.
May 3, 2011
Attachment: The Projects Set up at the 2nd MBA Teaching Case Research of Zhejiang Gongshang University
The Projects Set up at the 2nd MBA Teaching Case Research of Zhejiang Gongshang University
| No. | Project | Responsible Person | College |
| 1 | Path of Coordination: Successful Serial Merger of DunAn Group in the Civil Explosive Industry | CHEN Zhaoqian | School of Business Administration |
| 2 | International Strategies and Modes of the Local High-tech Enterprises: Take Zhejiang LEO Shares as Example | CHEN Xueguang | School of Business Administration |
| 3 | Case Studies on Marketing of E-Cigarettes of Ningbo Donghailier Electronic Science & Technology Co., Ltd | FAN Jun | School of Business Administration |
| 4 | Case Studies on Human Resources Management at Yiwu China Commodities City---- Multi-teamwork Collaboration Mode | XIAO Yuchun | School of Business Administration |
| 5 | Case Studies on Brand Marketing of Nongfu Spring | YUAN Anfu | School of MBA |
| 6 | Behavior Framework of Intellectual Enterprises’ Successful Management Strategy Changes: Case Studies on Huahui Engineering Design Group | XIANG Guopeng | School of Business Administration |
| 7 | Pains in Grow-up----Management Transformation of Huaxing Chuangye Communication Technology Co.,Ltd | JIANG Xin | School of Business Administration |
| 8 | Enterprise Informative Construction Path of CHNT Group | SUN Yuan | School of Business Administration |
| 9 | Lining：Reorganization and Integration of the Cyber Channels | LOU Tianyang | School of Business Administration |
| 10 | Communicative Strands of X Company | FENG Wei | School of Business Administration |
| 11 | Case Studies on Control Struggle of Baida Group and the Economic Consequences | XU Yongbin | School of Accounting |
| 12 | Competitive Strategies and Advantages of Kelun Paper | REN Jiahua | School of Accounting |
| 13 | Innovative Case of the Transfer Group in Investment Strategy Management | QIU Yizheng | School of Accounting |
| 14 | Application of Balanced Scoring Card in Hangzhou Hongyan Electrical Appliance Co., Ltd | TU Bisheng | School of Accounting |
| 15 | Research on Financial Investment Behaviors of Zhejiang Youngor | CHAI Binfeng | School of Accounting |
| 16 | Youngor’s Diversification Strategy: Sinking & Floating | ZHU Su’e | School of Accounting |
| 17 | Inside the Cash-flow of Operation Funding: Take Suning as Example | YE Xuefang | School of Accounting |
| 18 | Case Studies on Funding Concentration Management Mode of Zhejiang Materials Industry Group | YAO Yao | School of Accounting |
| 19 | Finance of the Fiscal Subsidiary Income and Tax-involved Transaction | WU Hui | School of Accounting |
| 20 | Innovative Practice of Logistic Finance: Case Studies on Chuan Shan Jia Supply Chain Management Co., Ltd | FU Peihua | College of Information |
| 21 | Channel Evolution of Panasonic Washing Machine | NIE Biao | MBA School |