Pragmatic, Ethical and Harmonious
Notification about the 2nd MBA Teaching Case Projects
Post on 2016-06-22  Page View : 419
To all on-campus departments,

There were a total of 20 cases of the 1st MBA teaching case projects which were terminated in 2010. Of them there were three teaching cases recommended which received the Award of the 1st National Hundred Excellent Teaching Cases granted by China Management Case-Sharing Center and the National MBA Education Guiding Commission.

The 2nd MBA Teaching Case Research Subject Program receives applications reported by teachers of the whole institution. After experts’ review and assessment and confirmation of the MBA Academic (Degree) Sub-commission, there were 21 projects confirmed as projects.

The aid funding of all projects in this term is RMB3,000 for each with total sum of RMB 63,000. Management of the funding is executed according to the funding management methods of the institutional research projects.

The subject responsible persons approved are requested to execute the subject research plan during the stipulated period (from May 2011 to April 2012) to ensure the research tasks completed in guaranteed quality, amount and at the fixed time.

                                                                                                                                               May 3, 2011

Attachment: The Projects Set up at the 2nd MBA Teaching Case Research of Zhejiang Gongshang University

The Projects Set up at the 2nd MBA Teaching Case Research of Zhejiang Gongshang University

 

No.

Project

Responsible Person

College

1

Path of Coordination: Successful Serial Merger of DunAn Group in the Civil Explosive Industry

CHEN Zhaoqian

School of Business Administration

2

International Strategies and Modes of the Local High-tech Enterprises: Take Zhejiang LEO Shares as Example

CHEN Xueguang

School of Business Administration

3

Case Studies on Marketing of E-Cigarettes of Ningbo Donghailier Electronic Science & Technology Co., Ltd

FAN Jun

School of Business Administration

4

Case Studies on Human Resources Management at Yiwu China Commodities City---- Multi-teamwork Collaboration Mode

XIAO Yuchun

School of Business Administration

5

Case Studies on Brand Marketing of Nongfu Spring

YUAN Anfu

School of MBA

6

Behavior Framework of Intellectual Enterprises’ Successful Management Strategy Changes: Case Studies on Huahui Engineering Design Group

XIANG Guopeng

School of Business Administration

7

Pains in Grow-up----Management Transformation of Huaxing Chuangye Communication Technology Co.,Ltd

JIANG Xin

School of Business Administration

8

Enterprise Informative Construction Path of CHNT Group

SUN Yuan

School of Business Administration

9

LiningReorganization and Integration of the Cyber Channels

LOU Tianyang

School of Business Administration

10

Communicative Strands of X Company

FENG Wei

School of Business Administration

11

Case Studies on Control Struggle of Baida Group and the Economic Consequences

XU Yongbin

School of Accounting

12

Competitive Strategies and Advantages of Kelun Paper

REN Jiahua

School of Accounting

13

Innovative Case of the Transfer Group in Investment Strategy Management

QIU Yizheng

School of Accounting

14

Application of Balanced Scoring Card in Hangzhou Hongyan Electrical Appliance Co., Ltd

TU Bisheng

School of Accounting

15

Research on Financial Investment Behaviors of Zhejiang Youngor

CHAI Binfeng

School of Accounting

16

Youngor’s Diversification Strategy: Sinking & Floating 

ZHU Su’e

School of Accounting

17

Inside the Cash-flow of Operation Funding: Take Suning as Example

YE Xuefang

School of Accounting

18

Case Studies on Funding Concentration Management Mode of Zhejiang Materials Industry Group

YAO Yao

School of Accounting

19

Finance of the Fiscal Subsidiary Income and Tax-involved Transaction

WU Hui

School of Accounting

20

Innovative Practice of Logistic Finance: Case Studies on Chuan Shan Jia Supply Chain Management Co., Ltd

FU Peihua

College of Information

21

Channel Evolution of Panasonic Washing Machine

NIE Biao

MBA School